SAP Distribution Game

My team actually came in last in the Distribution game.  Our goal was to make the most sales, so we were lowering the prices a lot so people would buy our products.  The problem was that we eventually had our prices below the cost it was to make the products so we were spending more than we were making.  In the end our products sold out because everyone wanted to buy products for cheap, which was what we were offering.  So while we made a lot of sales we didn't make profit because our product cost more to produce than what we sold it for.  In the final round of the game we completely switched our strategy and chose to start with prices high and gradually lower them until the products were selling.  We found that this wasn't a good strategy either because since our prices started out so high no one wanted to buy our products, so we made very little sales but with a high price.  I think prices are the most important to look at when selling a product because you have to find the in between price that isn't so high that no one will buy your product, but not so low that you completely run out and lose money by having your product being sold for less than what it cost.  The sales strategy is also very important because if you don't have a strategy you don't have a good way of selling your product.  Our team needed to find a good in between price to start out with so we could make a profit.  I think I definitely learned that a good strategy would be most effective in selling a product along with good communication.